Description
| Product ID: | 9789063694326 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | NL |
| Title: | Concept Code |
| Subtitle: | How to Create Meaningful Concepts |
| Authors: | Author: Gaby Crucq-Toffolo, Sanne Knitel |
| Page Count: | 192 |
| Subjects: | Production and quality control management, Production & quality control management |
| Description: | Select Guide Rating Conceptual thinking is a way of thinking with which you add a vision to a product, service or organisation. In order to attract and bind your consumer, your concept becomes vital for your success. This book guides you through every stage of bringing life to an idea in order to become a fully matured concept. Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to "think conceptually", it is also important to "do conceptually"; a concept must be executable (doable). In order to attract and bind your consumer, your concept becomes vital for your success.Concept Code guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer''s mind and how this functions in to make your concept successful. |
| Imprint Name: | BIS Publishers B.V. |
| Publisher Name: | BIS Publishers B.V. |
| Country of Publication: | GB |
| Publishing Date: | 2016-09-22 |
