Description
| Product ID: | 9783031077685 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business |
| Title: | Business Advancement through Technology Volume I |
| Subtitle: | Markets and Marketing in Transition |
| Authors: | Author: Alkis Thrassou, Yaakov Weber, S. M. Riad Shams, Leonidas Efthymiou, Evangelos Tsoukatos, Demetris Vrontis |
| Page Count: | 275 |
| Subjects: | Business innovation, Business innovation, Management and management techniques, Sales and marketing, Management & management techniques, Sales & marketing |
| Description: | This two-volume edited collection explores the impact of technology on business advancement. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers. |
| Imprint Name: | Palgrave Macmillan |
| Publisher Name: | Springer International Publishing AG |
| Country of Publication: | GB |
| Publishing Date: | 2022-12-14 |
