George Masa’s Wild Vision: A Japanese Immigrant Imagines Western North Carolina

2023 Phillip D. Reed Environmental Writing Award Finalist

George Masa''s Wild Vision recounts the incredible, overlooked life of the photographer George Masa.
Self-taught photographer George Masa (born Masahara Iizuka in Osaka, Japan), arrived in Asheville, North Carolina at the turn of the twentieth century amid a period of great transition in the southern Appalachians.
Masa''s photographs from the 1920s and early 1930s are stunning windows into an era where railroads hauled out the remaining old-growth timber with impunity, new roads were blasted into hillsides, and an activist community emerged to fight for a new national park. Masa began photographing the nearby mountains and helping to map the Appalachian Trail, capturing this transition like no other photographer of his time. His images, along with his knowledge of the landscape, became a critical piece of the argument for the Great Smoky Mountains National Park, compelling John D. Rockefeller to donate $5 million for initial land purchases. Despite being hailed as the “Ansel Adams of the Smokies,” Masa died, destitute and unknown, in 1933.
In George Masa’s Wild Vision: A Japanese Immigrant Imagines Western North Carolina, poet and environmental organizer Brent Martin explores the locations Masa visited, using first-person narratives to contrast, lament, and exalt the condition of the landscape the photographer so loved and worked to interpret and protect. The book includes seventy-five of Masa’s photographs, accompanied by Martin’s reflections on Masa’s life and work.