Use coupon code “SUMMER20” for a 20% discount on all items! Valid until 2024-08-31

Site Logo
Search Suggestions

      Royal Mail  express delivery to UK destinations

      Regular sales and promotions

      Stock updates every 20 minutes!

      Break the Internet: in pursuit of influence

      Out of stock

      Firm sale: non returnable item
      SKU 9781913348335 Categories ,
      Select Guide Rating
      Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social m...

      £16.99

      Buy new:

      Delivery: UK delivery Only. Usually dispatched in 1-2 working days.

      Shipping costs: All shipping costs calculated in the cart or during the checkout process.

      Standard service (normally 2-3 working days): 48hr Tracked service.

      Premium service (next working day): 24hr Tracked service – signature service included.

      Royal mail: 24 & 48hr Tracked: Trackable items weighing up to 20kg are tracked to door and are inclusive of text and email with ‘Leave in Safe Place’ options, but are non-signature services. Examples of service expected: Standard 48hr service – if ordered before 3pm on Thursday then expected delivery would be on Saturday. If Premium 24hr service used, then expected delivery would be Friday.

      Signature Service: This service is only available for tracked items.

      Leave in Safe Place: This option is available at no additional charge for tracked services.

      Description

      Product ID:9781913348335
      Product Form:Hardback
      Country of Manufacture:GB
      Title:Break the Internet
      Subtitle:in pursuit of influence
      Authors:Author: Olivia Yallop
      Page Count:288
      Subjects:Society and culture: general, Society & culture: general, Cultural studies, Popular culture, Media studies, E-commerce: business aspects, Sales and marketing, Information technology industries, Impact of science and technology on society, Digital Lifestyle and online world: consumer and user guides, Social media / social networking, Cultural studies, Popular culture, Media studies, E-commerce: business aspects, Sales & marketing, Internet & WWW industries, Impact of science & technology on society, Digital lifestyle, Social networking
      Description:Select Guide Rating
      Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future — experts estimate that the economy of influence will be valued at $24bn globally by 2025. Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.
      Imprint Name:Scribe Publications
      Publisher Name:Scribe Publications
      Country of Publication:GB
      Publishing Date:2021-11-04

      Additional information

      Weight406 g
      Dimensions145 × 224 × 30 mm