Description
| Product ID: | 9781912854172 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Break the Internet |
| Subtitle: | the power of online influencers |
| Authors: | Author: Olivia Yallop |
| Page Count: | 288 |
| Subjects: | Popular culture, Popular culture, Media studies, E-commerce: business aspects, Sales and marketing, Information technology industries, Impact of science and technology on society, Social media / social networking, Media studies, E-commerce: business aspects, Sales & marketing, Internet & WWW industries, Impact of science & technology on society, Social networking |
| Description: | Select Guide Rating In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to dominate our future — experts estimate that the economy of influence will be valued at $24 billion globally by 2025. |
| Imprint Name: | Scribe Publications |
| Publisher Name: | Scribe Publications |
| Country of Publication: | GB |
| Publishing Date: | 2022-05-12 |
