Description
Product ID: | 9781837536870 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Series: | Marketing & Technology: New Horizons and Challenges |
Title: | The Impact of Digitalization on Current Marketing Strategies |
Authors: | Author: Luis Matosas-Lopez |
Page Count: | 256 |
Subjects: | Business studies: general, Business studies: general, E-commerce: business aspects, Sales and marketing, E-commerce: business aspects, Sales & marketing |
Description: | Select Guide Rating Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions. |
Imprint Name: | Emerald Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2024-03-14 |