Description
| Product ID: | 9781799819479 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Title: | Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector |
| Authors: | Author: Celia M.Q. Ramos, Paula Odete Fernandes, Claudia Ribeiro de Almeida |
| Page Count: | 400 |
| Subjects: | Hospitality, sports, leisure and tourism industries, Tourism industry, Computer networking and communications, Travel and holiday, Computer networking & communications, Travel & holiday |
| Description: | Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students. |
| Imprint Name: | Business Science Reference |
| Publisher Name: | Business Science Reference |
| Country of Publication: | GB |
| Publishing Date: | 2019-12-30 |
