Description
Product ID: | 9781789249316 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Managing the Smart Revolution in Tourism Firms |
Subtitle: | Innovation and Value Creation in the Era of Data |
Authors: | Author: Dr Francisco Navarro-Meneses |
Page Count: | 360 |
Subjects: | E-commerce: business aspects, E-commerce: business aspects, Research and development management, Hospitality and service industries, Research & development management, Service industries |
Description: | Select Guide Rating This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years. |
Imprint Name: | CABI Publishing |
Publisher Name: | CABI Publishing |
Country of Publication: | GB |
Publishing Date: | 2023-04-12 |