Description
| Product ID: | 9781788602211 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Boring2Brave |
| Subtitle: | The 'bravery-as-a-strategy' mindset that's transforming B2B marketing |
| Authors: | Author: Mark Choueke |
| Page Count: | 178 |
| Subjects: | Sales and marketing management, Sales & marketing management, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Part manifesto, part case-study directory, part 'how-to' guide: the gutsy little handbook for B2B marketers looking to '10X' their impact Hello. You’re a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What’s that? “Whatever the sales team needs to close the next deal?” It’s hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It’s self-sabotage: ‘fail to differentiate, blend in, become invisible’. Sound familiar? Try being braver. Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and ‘10X’ results. Stop being measured in metrics you’ve always known are meaningless and start building your company’s brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing. Just by being brave. A former editor of Marketing Week Magazine, Mark Choueke’s 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world. |
| Imprint Name: | Practical Inspiration Publishing |
| Publisher Name: | Practical Inspiration Publishing |
| Country of Publication: | GB |
| Publishing Date: | 2021-07-20 |
