Description
Product ID: | 9781787693746 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | The Branding of Tourist Destinations |
Subtitle: | Theoretical and Empirical Insights |
Authors: | Author: Mark Anthony Camilleri |
Page Count: | 264 |
Subjects: | Sales and marketing, Sales & marketing, Hospitality and service industries, Hospitality, sports, leisure and tourism industries, Service industries, Tourism industry |
Description: | Select Guide Rating The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. |
Imprint Name: | Emerald Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2018-12-04 |