Description
| Product ID: | 9781787548251 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | Review of Marketing Research |
| Title: | Continuing to Broaden the Marketing Concept |
| Authors: | Author: Dawn Iacobucci |
| Page Count: | 328 |
| Subjects: | Sales and marketing management, Sales & marketing management |
| Description: | Select Guide Rating Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies. |
| Imprint Name: | Emerald Publishing Limited |
| Publisher Name: | Emerald Publishing Limited |
| Country of Publication: | GB |
| Publishing Date: | 2020-09-17 |
