Description
Product ID: | 9781787142398 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Series: | Research in the Sociology of Organizations |
Title: | From Categories to Categorization |
Subtitle: | Studies in Sociology, Organizations and Strategy at the Crossroads |
Authors: | Author: Anna Tyllstrom, Rodolphe Durrand, Nina Granqvist |
Page Count: | 416 |
Subjects: | Sales and marketing management, Sales & marketing management, Organizational theory and behaviour, Organizational theory & behaviour |
Description: | Select Guide Rating This volume brings together some of the world’s leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities. |
Imprint Name: | Emerald Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2017-03-28 |