Description
Product ID: | 9781786394286 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | Sustainable Destination Branding and Marketing |
Subtitle: | Strategies for Tourism Development |
Authors: | Author: Azizul Hassan, Professor Juan Ignacio Pulido-Fernandez, Dr Anukrati Sharma |
Page Count: | 260 |
Subjects: | Development economics and emerging economies, Development economics & emerging economies, Sales and marketing, Hospitality, sports, leisure and tourism industries, Hospitality and service industries, Sales & marketing, Tourism industry, Hospitality industry |
Description: | Select Guide Rating This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. |
Imprint Name: | CABI Publishing |
Publisher Name: | CABI Publishing |
Country of Publication: | GB |
Publishing Date: | 2019-12-20 |