Description
Product ID: | 9781786357465 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | Strategic Marketing Management in Asia |
Subtitle: | Case Studies and Lessons across Industries |
Authors: | Author: Khalid Hasan, Syed Saad Andaleeb |
Page Count: | 592 |
Subjects: | Business strategy, Business strategy, Sales and marketing management, Sales and marketing, Sales & marketing management, Sales & marketing, Asia |
Description: | Select Guide Rating With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. |
Imprint Name: | Emerald Group Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2016-12-22 |