Description
| Product ID: | 9781780769769 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | Library of Gender and Popular Culture |
| Title: | Television, Technology and Gender |
| Subtitle: | New Platforms and New Audiences |
| Authors: | Author: Sarah Arnold |
| Page Count: | 256 |
| Subjects: | Popular culture, Popular culture, Media studies: TV and society, Gender studies, gender groups, TV & society, Gender studies, gender groups |
| Description: | Select Guide Rating The way we watch television is changing. While consumption of traditional broadcast television is going down, consumption of non-traditional platform television including subscription viewing, box-set series and online streaming is going up. This is the first study to consider the ways in which recent technologies of television can be understood in terms of the gendering of audiences. Taking a viewer-based approach, Sarah Arnold shows how old claims that television is a female medium are now being called into question, due to changes in the spatial practices of viewing and developments in content. Though film has commonly been characterised as 'masculine' and television 'feminine', this paradigm is now being complicated and challenged. This timely book offers important critical insight into current intersections between gender, television consumption and technology." Between the nineteenth century and the mid-twentieth century television transformed from an idea to an institution. In Gender and Early Television, Sarah Arnold traces women’s relationship to the new medium of television across this period in the UK and USA. She argues that women played a crucial role in its development both as producers and as audiences long before the ‘golden age’ of television in the 1950s.Beginning with the emergence of media entertainment in the mid-nineteenth century and culminating in the rise of the post-war television industries, Arnold claims that, all along the way, women had a stake in television. As keen consumers of media, women also helped promote television to the public by performing as ‘television girls’. Women worked as directors, producers, technical crew and announcers. It seemed that television was open to women. However, as Arnold shows, the increasing professionalisation of television resulted in the segregation of roles. Production became the sphere of men and consumption the sphere of women. While this binary has largely informed women’s role in television, through her analysis, Arnold argues that it has not always been the case. |
| Imprint Name: | I.B. Tauris |
| Publisher Name: | Bloomsbury Publishing PLC |
| Country of Publication: | GB |
| Publishing Date: | 2018-12-18 |
