Description
Product ID: | 9781780675664 |
Product Form: | Paperback / softback |
Country of Manufacture: | CN |
Title: | Marketing Fashion, Second edition |
Subtitle: | Strategy, Branding and Promotion |
Authors: | Author: Harriet Posner, Patricia Mumau |
Page Count: | 240 |
Subjects: | Cultural studies: dress and society, Fashion & society, Sales and marketing, Fashion and beauty industries, Sales & marketing, Fashion & beauty industries |
Description: | Select Guide Rating Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. |
Imprint Name: | Laurence King Publishing |
Publisher Name: | Laurence King Publishing |
Country of Publication: | GB |
Publishing Date: | 2015-08-17 |