Description
| Product ID: | 9781780643090 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Garden Centre Management |
| Authors: | Author: Ken Crafer |
| Page Count: | 200 |
| Subjects: | Management and management techniques, Management & management techniques, Retail and wholesale industries, Commercial horticulture, Retail sector, Horticulture |
| Description: | Select Guide Rating Garden centre management has professionalised recently as garden centres become more advanced retail operations. Aimed at students, garden centre managers and garden centre management courses, the book offers a practical approach backed by management theory. It covers consumer behaviour; staff and stock management; marketing and productivity. Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity. |
| Imprint Name: | CABI Publishing |
| Publisher Name: | CABI Publishing |
| Country of Publication: | GB |
| Publishing Date: | 2015-09-24 |
