Description
| Product ID: | 9781637745038 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | The Brand Benefits Playbook |
| Subtitle: | Why Customers Aren't Buying What You're Selling--And What to Do About It |
| Authors: | Author: Allen Weiss, Deborah J. MacInnis |
| Page Count: | 256 |
| Subjects: | History, History, Consumerism, Sales and marketing, Consumerism, Sales & marketing |
| Description: | Select Guide Rating Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace. |
| Imprint Name: | Matt Holt Books |
| Publisher Name: | BenBella Books |
| Country of Publication: | GB |
| Publishing Date: | 2024-03-19 |
