Description
| Product ID: | 9781637744239 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | A Touch of the Madness |
| Subtitle: | How to Be More Innovative in Work and Life . . . by Being a Little Crazy |
| Authors: | Author: Lawrence Kasanoff |
| Page Count: | 168 |
| Subjects: | Business innovation, Business innovation, Business competition, Media, entertainment, information and communication industries, Advice on careers and achieving success, Business competition, Media, information & communication industries, Advice on careers & achieving success |
| Description: | Select Guide Rating Companies and organisations tend to be comfortable with the tried and true. But customers are attracted to what's new, different, and better. True innovation means fully and fearlessly pursuing your vision - and you can't do that without a touch of the madness. Legendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks—it paid off for him with blockbusters Terminator 2: Judgment Day and Dirty Dancing, and other feature films. Now, he’s sharing behind-the-scenes stories and hard-won wisdom to help creatives thrive in any industry. Larry will be the first to tell you that excelling in any creative field requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original. In A Touch of the Madness, Larry uses firsthand memories from working on some of Hollywood’s biggest blockbusters, including Terminator 2: Judgment Day, Platoon, True Lies, Dirty Dancing, and the Mortal Kombat film series, to show you the three principles that form the foundation of a thriving career in any industry:
Companies and organizations tend to be comfortable with the tried and true. But customers are attracted to what’s new, different, and better. To be innovative, you have to be a little crazy. A Touch of the Madness will help you embrace your wildest creative impulses and live your dreams—without anyone holding you back. |
| Imprint Name: | BenBella Books |
| Publisher Name: | BenBella Books |
| Country of Publication: | GB |
| Publishing Date: | 2023-09-12 |
