Description
| Product ID: | 9781637420805 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Branding & AI |
| Subtitle: | Leveraging Technology to Generate Brand Revenue |
| Authors: | Author: Chahat Aggarwal |
| Page Count: | 150 |
| Subjects: | Management of specific areas, Management of specific areas, Sales and marketing, Information technology industries, Sales & marketing, Information technology industries |
| Description: | Select Guide Rating Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out there, this book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses. This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools. The text includes case studies that dissect successful and unsuccessful marketing strategies of huge brands and the author covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing. |
| Imprint Name: | Business Expert Press |
| Publisher Name: | Business Expert Press |
| Country of Publication: | GB |
| Publishing Date: | 2021-07-30 |
