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      HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

      2 in stock

      Firm sale: non returnable item
      SKU 9781633694286 Categories ,
      Select Guide Rating
      Don't let a fear of numbers hold you back. Whether you're working with data experts or running your own tests, you'll find answers in the H BR Guide to Data Analytics Basics for Managers . This book describes a three-step process to get the information you need, study the data...

      £13.99

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      Description

      Product ID:9781633694286
      Product Form:Paperback / softback
      Country of Manufacture:US
      Series:HBR Guide
      Title:HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)
      Authors:Author: Harvard Business Review
      Page Count:256
      Subjects:Management decision making, Management decision making
      Description:Select Guide Rating
      Don't let a fear of numbers hold you back. Whether you're working with data experts or running your own tests, you'll find answers in the H BR Guide to Data Analytics Basics for Managers . This book describes a three-step process to get the information you need, study the data, and communicate your findings to others.

      Don''t let a fear of numbers hold you back.

      Today''s business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?

      Whether you''re working with data experts or running your own tests, you''ll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

      You''ll learn how to:

      • Identify the metrics you need to measure
      • Run experiments and A/B tests
      • Ask the right questions of your data experts
      • Understand statistical terms and concepts
      • Create effective charts and visualizations
      • Avoid common mistakes


      Imprint Name:Harvard Business Review Press
      Publisher Name:Harvard Business Review Press
      Country of Publication:GB
      Publishing Date:2018-04-03

      Additional information

      Weight294 g
      Dimensions229 × 123 × 18 mm