Description
| Product ID: | 9781630476588 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Guerrilla Marketing to Heal the World |
| Subtitle: | Combining Principles and Profit to Create the World We Want |
| Authors: | Author: Jay Conrad Levinson, Shel Horowitz |
| Page Count: | 386 |
| Subjects: | Development economics and emerging economies, Development economics & emerging economies, Business and the environment; ‘green’ approaches to business, Sales and marketing, Sustainability, Business & the environment, ‘Green’ approaches to business, Sales & marketing, Sustainability |
| Description: | Create a Better World Through the Power of Profit! Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market share |
| Imprint Name: | Morgan James Publishing llc |
| Publisher Name: | Morgan James Publishing llc |
| Country of Publication: | GB |
| Publishing Date: | 2016-05-05 |
