Description
| Product ID: | 9781607745587 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Restaurant Success by the Numbers, Second Edition |
| Subtitle: | A Money-Guy's Guide to Opening the Next New Hot Spot |
| Authors: | Author: Roger Fields |
| Page Count: | 320 |
| Subjects: | Hotel, hospitality and catering trades, Hotel & catering trades, Advice on careers and achieving success, Advice on careers & achieving success |
| Description: | Select Guide Rating This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn’t easy, but this realistic dreamer’s guide helps set the table for lasting success. |
| Imprint Name: | Ten Speed Press |
| Publisher Name: | Random House USA Inc |
| Country of Publication: | GB |
| Publishing Date: | 2014-07-15 |
