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      Ultimate Guide to Google Ads

      2 in stock

      Firm sale: non returnable item
      SKU 9781599186733 Categories ,
      Select Guide Rating
      Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerful, easy-to-use advertising medium: Google Ads.
      Covering the latest break...

      £21.99

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      Description

      Product ID:9781599186733
      Product Form:Paperback / softback
      Country of Manufacture:US
      Series:Ultimate
      Title:Ultimate Guide to Google Ads
      Authors:Author: Bryan Todd, Perry Marshall, Mike Rhodes
      Page Count:367
      Subjects:E-commerce: business aspects, E-commerce: business aspects, Entrepreneurship / Start-ups, Sales and marketing, Advertising, Small businesses and self-employment, Entrepreneurship, Sales & marketing, Advertising, Small businesses & self-employed
      Description:Select Guide Rating
      Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerful, easy-to-use advertising medium: Google Ads.
      Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

      Updates specific to this edition include:
      • Powerful bidding strategies using remarketing lists for search ads
      • New ad extension features
      • Automation capabilities using scripts
      • Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business

      Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

      Imprint Name:Entrepreneur Press
      Publisher Name:Entrepreneur Press
      Country of Publication:GB
      Publishing Date:2020-12-10

      Additional information

      Weight472 g
      Dimensions204 × 254 × 32 mm