Description
| Product ID: | 9781599184500 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | No BS Marketing to Seniors and Leading Edge Boomers |
| Authors: | Author: Chip Kessler, Dan Kennedy |
| Page Count: | 240 |
| Subjects: | Business and Management, Business & management |
| Description: | Select Guide Rating For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and market Go Where the Money Is BOOMERS & SENIORS:
This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: |
| Imprint Name: | Entrepreneur Press |
| Publisher Name: | Entrepreneur Press |
| Country of Publication: | GB |
| Publishing Date: | 2012-11-29 |
