Description
Product ID: | 9781599184395 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses |
Authors: | Author: Dan Kennedy, Jeff Slutsky |
Page Count: | 240 |
Subjects: | Business and Management, Business & management |
Description: | Select Guide Rating Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing. Be a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers:
PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series |
Imprint Name: | Entrepreneur Press |
Publisher Name: | Entrepreneur Press |
Country of Publication: | GB |
Publishing Date: | 2012-02-16 |