Description
Product ID: | 9781544318165 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Consumer Behavior and Culture |
Subtitle: | Consequences for Global Marketing and Advertising |
Authors: | Author: Marieke de Mooij |
Page Count: | 472 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others. Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include:
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Imprint Name: | SAGE Publications Inc |
Publisher Name: | SAGE Publications Inc |
Country of Publication: | GB |
Publishing Date: | 2019-07-05 |