Description
| Product ID: | 9781538142950 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Marketing and Social Media |
| Subtitle: | A Guide for Libraries, Archives, and Museums |
| Authors: | Author: Christie Koontz, Lorri Mon |
| Page Count: | 322 |
| Subjects: | Library, archive and information management, Library, archive & information management, Library and information services, Museology and heritage studies, Management and management techniques, Library & information services, Museology & heritage studies, Management & management techniques |
| Description: | Select Guide Rating This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign. |
| Imprint Name: | Rowman & Littlefield |
| Publisher Name: | Rowman & Littlefield |
| Country of Publication: | GB |
| Publishing Date: | 2020-12-07 |
