Description
| Product ID: | 9781538137543 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Series: | Security and Professional Intelligence Education Series |
| Title: | Weaponized Marketing |
| Subtitle: | Defeating Islamic Jihad with Marketing That Built the World's Top Brands |
| Authors: | Author: Lisa Merriam, Milton Kotler |
| Page Count: | 168 |
| Subjects: | Warfare and defence, Warfare & defence, International business, Sales and marketing, International business, Sales & marketing |
| Description: | Select Guide Rating Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world’s leading brands to succeed where military might and diplomacy have failed. |
| Imprint Name: | Rowman & Littlefield |
| Publisher Name: | Rowman & Littlefield |
| Country of Publication: | GB |
| Publishing Date: | 2020-04-29 |
