Description
Product ID: | 9781529742800 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Digital Marketing |
Subtitle: | Strategic Planning & Integration |
Authors: | Author: Annmarie Hanlon |
Page Count: | 480 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics. An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features:
Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. |
Imprint Name: | Sage Publications Ltd |
Publisher Name: | Sage Publications Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-02-04 |