Description
| Product ID: | 9781529718508 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Advertising and Promotion |
| Authors: | Author: Chris Hackley, Rungpaka Amy Hackley |
| Page Count: | 424 |
| Subjects: | Advertising, Advertising, Public relations, Public relations |
| Description: | Select Guide Rating Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies. Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.
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| Imprint Name: | Sage Publications Ltd |
| Publisher Name: | Sage Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2021-02-24 |
