Description
Product ID: | 9781529708172 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Direct, Digital & Data-Driven Marketing |
Authors: | Author: Lisa Spiller |
Page Count: | 784 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. |
Imprint Name: | Sage Publications Ltd |
Publisher Name: | Sage Publications Ltd |
Country of Publication: | GB |
Publishing Date: | 2020-01-23 |