Description
| Product ID: | 9781529623819 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Social Media Marketing |
| Authors: | Author: Tracy L. Tuten |
| Page Count: | 464 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success. The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA. |
| Imprint Name: | Sage Publications Ltd |
| Publisher Name: | Sage Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2023-11-27 |
