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The Brand Book: An insider’s guide to brand building for businesses and organizations

5 in stock

Firm sale: non returnable item

SKU 9781529420173 Categories Business & Management, Products

Select Guide Rating
A no-nonsense guide to the fundamentals of brands and branding

Wonderful book which I couldn''t put down. - Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilv...

£20.00

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Description
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Description

Product ID:	9781529420173
Product Form:	Paperback / softback
Country of Manufacture:	CN
Title:	The Brand Book
Subtitle:	An insider’s guide to brand building for businesses and organizations
Authors:	Author: Daryl Fielding
Page Count:	232
Subjects:	Business strategy, Business strategy, Advertising, Advertising
Description:	Select Guide Rating A no-nonsense guide to the fundamentals of brands and branding Wonderful book which I couldn''t put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. *A number one bestseller in branding and logo design* November 2022
Imprint Name:	Laurence King Publishing
Publisher Name:	Quercus Publishing
Country of Publication:	GB
Publishing Date:	2022-10-06

Additional information

Weight	502 g
Dimensions	145 × 199 × 23 mm

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