Description
Product ID: | 9781529359121 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | FUSION |
Subtitle: | How Integrating Brand and Culture Powers the World's Greatest Companies |
Authors: | Author: Denise Lee Yohn |
Page Count: | 240 |
Subjects: | Management and management techniques, Management & management techniques, Management: leadership and motivation, Personnel and human resources management, Sales and marketing, Organizational theory and behaviour, Working patterns and practices, Advice on careers and achieving success, Management: leadership & motivation, Personnel & human resources management, Sales & marketing, Organizational theory & behaviour, Working patterns & practices, Advice on careers & achieving success |
Description: | Select Guide Rating Denise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results. ''Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.'' -Adam Grant, New York Times bestselling author of Originals and Give and Take |
Imprint Name: | Nicholas Brealey Publishing |
Publisher Name: | John Murray Press |
Country of Publication: | GB |
Publishing Date: | 2021-01-21 |