Description
| Product ID: | 9781526494634 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Sustainable Marketing |
| Subtitle: | A Holistic Approach |
| Authors: | Author: Mark Peterson |
| Page Count: | 440 |
| Subjects: | Business and the environment; ‘green’ approaches to business, Business & the environment, ‘Green’ approaches to business, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable. Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society. With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustainability guidelines and environmental threats while still remaining profitable in today’s global market. Using a range of examples including Costco, Juul, Facebook, Patagonia and Bitcoin, Peterson highlights the importance of social issues facing businesses today such as poverty alleviation, the drive towards more ‘green’ living, corporate social responsibility within firms and political pressures such as emissions guidelines and reducing the global carbon footprint. |
| Imprint Name: | Sage Publications Ltd |
| Publisher Name: | Sage Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2021-05-25 |
