Description
| Product ID: | 9781526492012 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Management Decision-Making, Big Data and Analytics |
| Authors: | Author: David Pauleen, Simone Gressel, Nazim Taskin |
| Page Count: | 336 |
| Subjects: | Business and Management, Business & management, Management decision making, Management decision making |
| Description: | Select Guide Rating An exciting new textbook examining big data and business analytics to look at how they can help managers become more effective decision-makers. Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels. |
| Imprint Name: | Sage Publications Ltd |
| Publisher Name: | Sage Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2020-10-26 |
