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Retail Marketing Management: The 5 Es of Retailing

Retail Marketing Management: The 5 Es of Retailing

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SKU 9781526446855 Categories Business & Management, Products

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A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

In this new text, D...

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Description

Product ID:	9781526446855
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	Retail Marketing Management
Subtitle:	The 5 Es of Retailing
Authors:	Author: Dhruv Grewal
Page Count:	200
Subjects:	Sales and marketing management, Sales & marketing management, Retail and wholesale industries, Retail sector
Description:	Select Guide Rating A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement. In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.
Imprint Name:	Sage Publications Ltd
Publisher Name:	Sage Publications Ltd
Country of Publication:	GB
Publishing Date:	2018-12-28

Additional information

Weight	394 g
Dimensions	170 × 240 × 14 mm

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