Description
Product ID: | 9781526446046 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Strategic Social Marketing |
Subtitle: | For Behaviour and Social Change |
Authors: | Author: Jeff French, Ross Gordon |
Page Count: | 576 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems. Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new chapter on evaluation.
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Imprint Name: | Sage Publications Ltd |
Publisher Name: | Sage Publications Ltd |
Country of Publication: | GB |
Publishing Date: | 2019-11-22 |