Description
| Product ID: | 9781526423252 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Sensory Marketing |
| Subtitle: | An Introduction |
| Authors: | Author: Bertil Hulten |
| Page Count: | 240 |
| Subjects: | Social, group or collective psychology, Social, group or collective psychology, International business, Sales and marketing, Advertising, Market research, International business, Sales & marketing, Advertising, Market research |
| Description: | Select Guide Rating Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future. Authored by Bertil Hultén, one of the world''s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer''s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses. |
| Imprint Name: | Sage Publications Ltd |
| Publisher Name: | Sage Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2020-05-27 |
