Description
| Product ID: | 9781506346243 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Social Media Strategy |
| Subtitle: | Tools for Professionals and Organizations |
| Authors: | Author: Phillip G. Clampitt |
| Page Count: | 328 |
| Subjects: | Communication studies, Communication studies, Ownership and organization of enterprises, Social media / social networking, Ownership & organization of enterprises, Social networking |
| Description: | Select Guide Rating Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers. “Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management.” —Ray Begovich, Franklin College
Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers. |
| Imprint Name: | SAGE Publications Inc |
| Publisher Name: | SAGE Publications Inc |
| Country of Publication: | GB |
| Publishing Date: | 2017-10-24 |
