Description
| Product ID: | 9781498535564 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Series: | Communication Perspectives in Popular Culture |
| Title: | Beer Culture in Theory and Practice |
| Subtitle: | Understanding Craft Beer Culture in the United States |
| Authors: | Author: Adam W. Tyma |
| Page Count: | 160 |
| Subjects: | Communication studies, Communication studies, Cultural studies, Sociology, Beers and ciders, Cultural studies, Sociology: customs & traditions, Beers |
| Description: | The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture. Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom. |
| Imprint Name: | Lexington Books |
| Publisher Name: | Lexington Books |
| Country of Publication: | GB |
| Publishing Date: | 2020-07-10 |
