Description
| Product ID: | 9781485130550 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Business Management |
| Subtitle: | An African Perspective |
| Authors: | Author: Cecile Niewenhuizen |
| Page Count: | 618 |
| Subjects: | Business and Management, Business & management, Management and management techniques, Management & management techniques |
| Description: | This introductory textbook to Business Management covers all the topics most important to those interested in the business world and managing businesses in South Africa, Africa and globally. This book provides invaluable information on the business world and business management in an African context, with plenty of examples and case studies relevant to this continent. Experts in the areas of specialisation of the various business functions, including financial management, human resource management, management information systems, marketing management, operations management, purchasing management, supply chain management and public relations, contributed to the book to provide a useful combination of both theory and practice. Detailed information of the management function including planning, organising, leading and control, the business environment, entrepreneurship and ethics that are relevant to all the business functions, provide a holistic view of business and business management in general. The authors are all experienced in their fields of expertise, on a practical as well as academic level. Therefore, the information shared in this book is informative and practical. It is a book written by experts, sharing valuable information with developing business managers and owners. As authors we trust that the readers and students of business management will not only learn the basics of business management but will also apply this knowledge in their careers. |
| Imprint Name: | Juta |
| Publisher Name: | Juta & Company Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2019-11-27 |
