Description
| Product ID: | 9781473975880 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | International and Cross-Cultural Business Research |
| Authors: | Author: Hester van Herk, Julie Anne Lee, Jean-Claude Usunier |
| Page Count: | 200 |
| Subjects: | Business and Management, Business & management, International business, Research and development management, International business, Research & development management |
| Description: | Select Guide Rating Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures. Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:
Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context. |
| Imprint Name: | Sage Publications Ltd |
| Publisher Name: | Sage Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2017-04-27 |
