Description
| Product ID: | 9781473913103 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Understanding Public Relations |
| Subtitle: | Theory, Culture and Society |
| Authors: | Author: Lee Edwards |
| Page Count: | 288 |
| Subjects: | Political campaigning and advertising, Political campaigning & advertising, Public relations, Public relations |
| Description: | Select Guide Rating This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK. This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:
Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture. |
| Imprint Name: | Sage Publications Ltd |
| Publisher Name: | Sage Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2018-05-01 |
