Description
| Product ID: | 9781473902510 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | McQuail’s Media and Mass Communication Theory |
| Authors: | Author: Denis, MA, PhD, DipPSA, McQuail, Mark Deuze |
| Page Count: | 688 |
| Subjects: | Communication studies, Communication studies |
| Description: | Select Guide Rating A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students. "What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ - Professor Sonia Livingstone, London School of Economics and Political Science "This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.
This book is the benchmark for studying media and mass communication in the 21st century. |
| Imprint Name: | Sage Publications Ltd |
| Publisher Name: | Sage Publications Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2020-04-23 |
