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      Marketing Concepts and Strategies

      3 in stock

      Firm sale: non returnable item
      SKU 9781473778580 Categories ,
      The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compli...

      £61.99

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      Description

      Product ID:9781473778580
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Marketing Concepts and Strategies
      Authors:Author: Ferrell , William Pride, USAAuburn University, Sally Dibb, Lyndon Simkin
      Page Count:832
      Subjects:Sales and marketing, Sales & marketing
      Description:The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
      The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
      Imprint Name:Cengage Learning EMEA
      Publisher Name:Cengage Learning EMEA
      Country of Publication:GB
      Publishing Date:2023-01-20

      Additional information

      Weight1466 g
      Dimensions260 × 200 × 34 mm