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      Marketing Ethics & Society

      2 in stock

      Firm sale: non returnable item
      SKU 9781446296622 Categories ,
      Select Guide Rating
      Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
      Marketing, while essential to organisational success, is arguably one of the most ...

      £51.99

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      Description

      Product ID:9781446296622
      Product Form:Paperback / softback
      Country of Manufacture:GB
      Title:Marketing Ethics & Society
      Authors:Author: Lynne Eagle, Stephan Dahl
      Page Count:320
      Subjects:Business ethics and social responsibility, Business ethics & social responsibility, Sales and marketing, Sales & marketing
      Description:Select Guide Rating
      Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
      Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of  quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

       

      The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities.  It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics.

      The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.


      Imprint Name:Sage Publications Ltd
      Publisher Name:Sage Publications Ltd
      Country of Publication:GB
      Publishing Date:2015-09-29

      Additional information

      Weight598 g
      Dimensions227 × 187 × 18 mm