Description
| Product ID: | 9781433121692 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Series: | Digital Formations |
| Title: | Twitter and Society |
| Authors: | Author: Axel Bruns, Merja Mahrt, Katrin Weller, Jean Burgess, Cornelius Puschmann |
| Page Count: | 450 |
| Subjects: | Speaking in public: advice and guides, Public speaking guides, Writing and editing guides, Communication studies, Public relations, News media and journalism, Publishing and book trade, Electronics and communications engineering, Information technology: general topics, Internet guides and online services, Computer networking and communications, Journalistic style guides, Communication studies, Public relations, Press & journalism, Publishing industry & book trade, Electronics & communications engineering, Information technology: general issues, Internet guides & online services, Computer networking & communications |
| Description: | Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data. This book has won the CHOICE Outstanding Academic Title award 2014. Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts. |
| Imprint Name: | Peter Lang Publishing Inc |
| Publisher Name: | Peter Lang Publishing Inc |
| Country of Publication: | GB |
| Publishing Date: | 2013-11-08 |
