Description
| Product ID: | 9781433108976 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Why We Love Disney |
| Subtitle: | The Power of the Disney Brand |
| Authors: | Author: Andi Stein |
| Page Count: | 282 |
| Subjects: | Theatre management, Theatre management, Films, cinema, Communication studies, Management and management techniques, Transport industries, Films, cinema, Communication studies, Management & management techniques, Transport industries |
| Description: | From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. This book examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal. From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney’s universal appeal. Starting with the early days of Walt Disney, the book examines the company’s evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney – from characters and theme parks to music and home entertainment – to offer the reader a clear overview of the organization’s history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry. |
| Imprint Name: | Peter Lang Publishing Inc |
| Publisher Name: | Peter Lang Publishing Inc |
| Country of Publication: | GB |
| Publishing Date: | 2011-02-10 |
